The keyword helps to index your website. Do you want to know what is the Important of the keyword in SEO. Even if you do white hat, black hat, gray hat, technical SEO that you can not do them without keywords.
Using keywords effectively on your website will help you tell a better story to visitors and search engines.
The correct placement of keywords is the process of placing your keywords in the content of the site so that the search engine can properly index your site for relevant keywords.
Keywords Are Important in SEO
Strategically, using keywords helps search algorithms view your websites as relevant sites for people looking for search terms. The strategic use of keywords helps search engines to see the site as a website that is relevant to the people who will be searching for your search term.
This helps you communicate that you are looking for sites that are relevant so that you can get more visitors from search browsers such as Google, Yahoo, Bing and other search providers.
One reason keyword optimization is important is that it helps search engines communicate what your website is all about, and that’s one reason why it’s important.
What Is Keywords?
The keyword is basically a word of the fact that many people used to type names to find what they want to see.
When looking for information about keywords in relation to SEO, you get bombarded with information about keyword research.
And of course, keyword research is very, very important, it’s also important to know what is exactly. It’s the search term that you most want your page to rank for.
What Is Keyword Research
If you do blogging, work on the internet, do you have a website, whenever it comes to search, keyword research is very important. one of the most fundamental steps of SEO and the reason being is keywords is it all starts.
That’s how people find you, many tools are available for keyword research and there are lots of tools on the internet.
How The keywords Work
SEO keywords are the keywords and phrases in your web content that make it easier for people to find your website in search engines.
SEO, keywords are the words or phrases that people search for in search queries, also known as “queries” from search engines like Google.
It’s important to increase the number of keywords that appear in Google searches because it’s very similar to a direct mail campaign.
They actually told Google and searchers that your website has relevant results they are searching for.
- Keywords is one of the things Google looks at, is content.
- Keywords are the words you use on your pages
- These are critically important when it comes to your overall content marketing strategy.
- Keywords are very important because they a vital role in SEO. When you use keywords it engages more people
- Without keywords SEO is nothing.
- It is important you define what to achieve before you begin
Types Of Keywords?
A keyword is just a search station, something that people search for. There are 8x types of keywords that you can use to grow your search traffic strategically.
But it’s important that you pick the right types of keywords to focus on or you are going to lose a bunch of time and money.
So I am going to tell you how to choose the right keywords for your business in a moment but first let’s take a look at the 8x types of keywords you can target.
- Short tail keywords
- Long-tail keywords
- Fresh keywords
- Evergreen keywords
- Product defining keywords
- Customer defining keywords
- Geo-Targeting keywords
- Intent targeting keywords
SHORT TAIL KEYWORDS: As the name suggested, short tail keywords are short keywords that are made up of three words or less, sometime they are also called the head keywords.
LONG TAIL KEYWORDS: long-tail keywords consist of more than three words they are also usually much more specific than short-tell keywords.
FRESH KEYWORDS: When you think about fresh keywords, you need to think about something that is hyped recently.
EVERGREEN KEYWORDS: Evergreen keywords are those that are relevant all the time. The search volume might fluctuate now and then but there won’t be extreme change.
PRODUCT DEFINING KEYWORDS: Product defining are those keywords that explain and describe your product.
CUSTOMER DEFINING KEYWORDS: customer defining keywords are persona-targeted keywords, like creating an imaginary profile for your targeted audience.
GEO TARGETING KEYWORDS: These keywords are specific neighborhoods, cities, states, or even countries.
LSI – KEYWORD: LSI (Latent Semantic Indexing) keywords are thematic keywords that are closely related to your main keyword.
INTENT TARGETING KEYWORDS: When a user performs a query, their intent will fall into these 3 categories:
- Information Intent: Information keywords are these keywords from which we get information.
- Commercial Intent: These commercial intent are the keywords in which we know the information of something and we want to buy it.
- Transactional Intent: Commercial intent and transaction intent both may not make much difference. Before doing the transactional, completely of buying something.