SEO stands Search Engine Optimization
This practice of optimizing content to be discovered through a search engine’s organic search results.Think is search engine as a filing system in a library. Library has potentially billons of books with hundreds of trillion of pages.
So if you find information of “health supplements” search engines find a best and reverent result for you.
First search engine is most probably thinking a Google. There are tons of search engine optimized your content.
Now every search engine have unique algorithms.
YouTube SEO is a process of getting traffic to your video in YouTube organic search result.
Amazon SEO is a same but its optimizing a product page to get a free organic traffic.
In off Couse Google SEO is the process of optimizing your website to rank on Google in drive more traffic to your web pages.
Now search engine is sophisticated algorithm and technology to return the best results for any given query. Nobody knows exactly how algorithms work we have clues particular for Google to make an optimization.
Why should you incorporate SEO into your marketing strategy?
Three major benefit of search engine optimization that attracts marketer form all over the world.
- Traffic form SEO is “free”.
- Traffic from SEO is consistent
- Traffic form SEO reaches Google’s audience
How does Google work?
Two main teams need a understand these are:
Google uses crawlers (spiders) which gather publicly available information from all over the web. The spiders have a list of url and crawl a sitemaps. These are call SEED then follow the hyperlink on the pages from the seed and crawl to be discovered a new pages. In this process goes on in on allowing them to build on massive index of information’s.
Which according to Google : with the knowledge graph, we’re continuing to go beyond keyword matching to better understand the people, place and things you care about.
Now Google is just about magic keyword in a search query is something call knowledge graph.
How Google search algorithm works :
Google go hundreds of trillion of web pages with their search index in find the most relevant results fraction in a second.
Google algorithms work many factors, including the word of your query, relevance and usability of pages, expertise of sources, and your location and settings.
These ranking factor on linear with the rated depending on nature of the query. For example the freshness of the content plays a bigger role in answering queries about current news topics.
In an addition to technology base artificial intelligent and machine learning Google also uses group of people manually access how our website is people click on the results what they’re looking for.
These people called Search Quality Raters.