Who is the Best? Social Media Marketing Or Email Marketing

social mesia marketing vs email marketing

With the increasing trends of social media marketing on the Internet, it is seen that social media is the best platform than email. It is true that social media has a good achievement in internet marketing but email marketing is good for the future in product branding and your business.

Social Media Marketing Vs Email Marketing

In today’s society, there will hardly be anyone who does not use social media. Children, youth, and the elderly live on social media.

People continue to use this platforms like Facebook, Whatsapp, YouTube, Twitter, Instagram they use it to send messages, photos, and videos to their friends.

Growing internet trends, it is very important to understand social media marketing and email marketing strategy. Through this article, we will try to understand that “Who is the Best?”.

Before adopting any marketing technique, it should be focus to lose and profitable results. Many people know that email marketing is more effective than social media.

What is Social Media Marketing(SMM)?

Through social media marketing, you are able to know the business and brand to the people and it is a good way to represent yourself online. In the world of internet marketing, social marketing for small business is the best, because of this, its achievement in reaching more people.

If you talk about local business then social media marketing is the best through which you can share their talk to the people and they can respond to that.

It takes a lot of help to take a small business to a new destination and you have a good idea to promote your product with social media.

Promoting a brand, creating a group for your business, doing free marketing, telling people about yourself are all related to social media.

Advantages of Social Media Marketing (SMM)

Traffic is very important for any business whether online or offline.

It helps to take both types of business to new heights. I believe that if you are doing business at the local level, then social media is help for you.

Where you are giving right to online business, then you insist on bringing traffic to your website.

To increase the number of customers, you can use the paid advertisements such as Facebook Ad, Instagram Ad, Google Ad, etc.

Here the benefits list of Social Media Marketing

  1. Help to get more engagement.
  2. Drive traffic to your website.
  3. Increased Brand Awareness.
  4. More Inbound Traffic.
  5. Help to improve Search Engine Ranking.
  6. Higher Conversion Rates.
  7. Improved Brand Loyalty.
  8. Brand Authority.
  9. Cost-Effective.
  10. Higher Conversion Rates.
  11. Customer Satisfaction.
  12. Improved Brand Loyalty.
  13. Lead generation.
  14. Free Calling.

Disadvantages of Social Media Marketing

Any social media platform can have good results but they also have some disadvantages and they affect our business.

Here the Negative effects of SMM for your business.

  1. Difficult to measure ROI In Social media.
  2. Time consuming.
  3. Less control on stuff that is shared.
  4. A mistake made on social media is hard to rectify.
  5. Negative feedback.
  6. Not get customer information.

Types Of Social Media Marketing

1# Facebook Marketing :

Facebook is the best platform for social media marketing, which gives a lot of help to the people to ask their questions or promote the business.

This is the best way to highlight the response of people by posting videos, images, and content.

If we talk about free Facebook advertisement, then we should post the product in your group or pages and share it in different groups. To make the local level business big, you have to connect with the people, Facebook helps you to reach the people.

Now on paid advertisement, it is necessary to create a Facebook Ads Manager account and by this we can use many services of Facebook.

Whether your page is a group or a website, you will be able to bring traffic through paid ad. If you want to give information about the brand or generate leads, then it can be used.

2# Instagram Marketing :

First of all, let me tell you why you should be on Instagram and what is your benefit in making it. It is full of people who are in B2C(Business To Customer) and not very beneficial for B2B(Business To Business).

If you do not have a website or there is a problem in creating a website, then you can take a picture of a simple product and post it on Instagram and generate a sale.

Feature of Instagram :

  1. Add Run Campaign
  2. Get More Engagement
  3. Follower Gain
  4. Increase Sale

3# Pinterest Marketing :

If you are struggling with traffic, then Pinterest is very useful. It is like a noticeboard with lots of pins. In this, quality images and good content are represented by pins. This is the largest social media platform, if you are not using it, then you are losing huge traffic.

4# Quora Marketing :

What is Quora? Quora is a very famous question-answer website, it is very famous and good for marketing. Small businesses can share knowledge to build their brand and engage their target audience.

Benefits of using Quora Marketing

  1. You can introduce yourself in your website.
  2. Find new prospects to connect with people share information.
  3. Ask questions that engage with the community.

5# Whatsapp Marketing :

Now, these days WhatsApp is the most popular platform for marketing its allows you to stay in touch with your customers. WhatsApp marketing the most powerful strategy for building long relationships with customers.

This is still a very low-cost marketing channel, which makes this platform attractive for small businesses.

WhatsApp Feature

  1. Images
  2. Voice messages
  3. Your location
  4. Videos
  5. Documents
  6. GIF’s (our favourite)
  7. Calling

WhatsApp Marketing Campaign Tools

  1. WhatsApp Bulk Sender
  2. WhatsAppChannels.com

6# Telegram Marketing :

Telegram is a messenger these are used worldwide. With this channel, you can grow your outreach, boost sales, and is one of the main and important parts of marketing or business itself.

Telegram stores all types of shared content, images without interfering with the device’s performance due to occupying little space.

What is Email Marketing ?

Email marketing is a good experiment to promote your brand because here you have a list of loyal customers who trust you. It takes a lot of time to create a list of these customers, but they are valuable to you. Because of this, they believe you and bring your business to profit.

Email Marketing Tips To Increase Sales

Advantages of Email Marketing

Email marketing gives a genuine approach to engage your audience. its build to create strong relationships with the customer and easily to promote the brand, and enhance sales. it is a one-to-one communication service.

To increase the sales of the product or to bring traffic to the website, we can do it through email marketing to give information about a service.

  1. Email creates a place to attach with visitors.
  2. Highly targeted audience.
  3. Helps in promotions, generating sales, drives traffic.
  4. Email send direct traffic to your website.
  5. Reminds customers about our products and services.
  6. Reach prospects in real-time and stay in contact.
  7. Email helps to track delivery rates, bounce rates, unsubscribe rates, click-through rates, and open rates.
  8. Email marketing offers a larger space to promote information/sales.
  9. Builds a better relationship with a wider audience.
  10. Drives a better ROI for your business.
  11. Reaching the right target audience.

8 Benefits of Email Marketing That Grow Your Business

Disadvantages of Email Marketing

  1. Commercial email or ‘spam email’ irritate consumers.
  2. The ‘click-through rate’ for untargeted emails is likely to be very low.
  3. You may encounter a trade-off between design and functionality.
  4. Your email must be designed multiple devices and email providers.
  5. Poorly designed emails is not delivered.
  6. Emails containing many images may take too long to load, losing your audience’s interest.
  7. Email campaign you must ensure that you have the right copy, design and marketing list.
  8. Not a real time selling process.
  9. By sending mail again and again, people can unsubsrice you.

Free Email Marketing Tools

Email marketing tools are used to communicate your information to people. By using these tools, you can share information about the right services and products to the audience. These tools are automated and saving them time and money by doing use them.

Small businesses are unable to use these tools because they are paid. Some email tools are also free, by which we can give right to email marketing.

  • HubSpot Email Marketing
  • Sendinblue.
  • Omnisend.
  • SendPulse.
  • Benchmark Email.
  • Mailchimp.
  • MailerLite.

These tools help in many ways for our business whether it is to promote the product or to inform the people. Designing a combination of products is also a challenge, but it is easy to design you with the drug-n-drop feature.


Social media is right anywhere, but email marking helps to reach your right audience. Email marketing is cheaper than social media. From social media, we can respond to people in real time, but the real time response in email is reduced.

Email List is important for email marketing.

If you are able to make an email list, then you can leave your social marketing behind to promote the product.

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